RATIONALITY OR IRRATIONALITY? DECISION TO QUIT A JOB TO START A BUSINESS

The paper discusses rationality and decision making with a critical reflection on decisions by employees to quit jobs set up fragile, micro, rival businesses. This is common phenomenon in management consulting businesses especially emerging economies, where the demand for consultancy services ballooning. concepts of factors that influence were discussed. Rationality irrationality within context economics briefly defined theories such as (1) utility theory , (2) maximization (3)The classical used explain phenomenon. It was found reasons quitting or staying job not only motivated preparedness readiness, rather complex array factors, some which are observable explainable while others may be attributable cognitive processes cannot easily observed explained. Deciding leave but intentional rational influenced many observable, environmental, cognitive. nature economic man always decide, consequences might sometimes predictable events outside decision-makers control.